1/2018 (Ročník 10)
Abstract: Primary purpose of the study is to evaluate the perception of decomposed basic marketing tools of 4 Ps in the context of dental-hygienic services. The evaluation was realized at the level of descriptive statistics, i.e. at pointing out the frequency of outputs of primary research. In dental-hygienic practice, it appeared that all 4 Ps were justified. The lowest importance (74, 17) was found at the tool of “Place” and the highest importance (85, 17) was identified at the tool of “Product”. From the point of view of decomposed individual tools, the highest value of product was measured at the variable investigating whether customers were willing to spend time on quality treatment; 100% agreement was found at the question about the importance of orientation tools (direction tables) pointing at an ambulance. At “Promotion”, the highest values was measured at the suitability of placing the promotional materials directly at an ambulance and at the last P, at “Price”, the highest value was found at the session conditioned by discount. The research was realized at one clinic on the sample of 100 clients of dental hygiene services. The biggest limitation can be found in the fact that it was just one clinic, though, it can be seen as appropriate because it was neither prestigious nor below standard. Another limitation can be seen at the strictness of answers as they were measured at the dichotomic scale. The biggest added value of the study lies in the analysis of individual tools as these outputs can help dental hygienists when creating marketing strategies.
Keywords:Marketing Mix, 4 Ps, Dental Hygiene
Abstract: The article deals with the current state and shows general trends in the development of the insurance system of agricultural crops in Ukraine.The analysis of the Ukrainian market of agricultural insurance services made it possible to conclude that the latter is in the stage of formation and development. The system of insurance of agricultural crops is rather limited by the species totality of the latter. In 2017, the insurance of 16 types of crops, followed by payments for three of them (winter rape, winter wheat and winter rye), was provided. It is found that agriculture of Ukraine as a whole and the branch of plant production, in particular, is one of the most risky types of activity, since it is carried out in unregulated climatic conditions. Thus, an effective market tool for its support and ensuring the continuity of the reproductive process is the insurance of crop crops. By compensating for the incurred losses, it allows stabilizing production, ensuring financial sustainability of farms, and, consequently, the sustainability of the whole economic system, as well as creates conditions for achieving a certain level of food security of the state. Peculiarities of the cycle of growing winter crops in Ukraine with the distinction of key risk factors and factors in the cultivation of the latter are defined.
Keywords:agricultural insurance, insurance system of agricultural crops, insurance contract, insurance amount, insurance premium, risks
Abstract: The tourist-recreational complex of Ukraine continues to experience a transitional period. But the progressive process of revival and development of the state, the activation of social policy convincingly testify that these difficulties are temporary. The current state of development of tourism and recreation both in Ukraine and at the regional level is defined by academics as unstable, unstable, unsteady. During the first two decades of independence, with positive basic growth rates of tourist flow, there were constant pole fluctuations of the chain rates of its growth (decrease). The number of domestic tourists in the domestic market practically did not change. In the structure of tourist flows and tourism turnover by types of international tourism the advantage remains on the side of outbound tourism, the process of using tourism resources is characterized as insufficiently controlled. Ukraine has significant tourist potential and all prerequisites for the development of domestic, inbound and outbound tourism. A strategy for the development of the tourist industry in Ukraine may be the creation of a world-class tourism product that is capable of meeting the tourist needs of the country as much as possible, and, on this basis, provides a comprehensive development of the territories and their socio-economic interests in preserving the ecological balance and the historical and cultural environment.
Keywords:tourism, financial mechanisms, services, profit, tourism industry
Abstract: The article defines functions of advertising in tourism and effectiveness of implementation of advertising activity at tourism enterprises. Specific features are allocated which related to formation of the tourist product and the main elements necessary for the implementation of the high–quality tourism product on the world market. The factors trends and the constituents that determine the role of tourism in modern society under the conditions global economy whare investigated. The results of research in the article can be used by as a source of information for the formation of of advertising activity on the market of tourism services.
Keywords:economy, tourism market, the tourism product, advertising, marketing
Abstract: One of the main determinants of the competitiveness of a organizations is a human capital. Work motivation is an important factor influencing the overall functioning of enterprises. This contribution deals with the study of differences in employee motivation in Slovakia with respect to sector orgnizations. To analyze the differences we use Mann Whitney U test. The research sample is made up of 287 respondents that are employees of various organizations operating in Slovakia. The results of the analysis have shown that there are statistically significant differences in the employee motivation in terms of the sector in which the company operates.
Keywords:Work motivation, Employees, Public sector, Private sector